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CUSTOMER
RELATIONSHIP MANAGEMENT (CRM)
Worldwide,
the CRM services industry is expected to increase
to $20 billion from $ 2.9 billion in 1998. The market
is expected to grow at a compounded annual growth
rate (CAGR) of 26.5 per cent over the next five years
and the size of the CRM services market worldwide
is estimated to be $ 64.3 billion by the year 2005.
CALL/CONTACT CENTERS
With the explosion of e-commerce, business has had
to device new channels to keep in touch with the customers.
And the rising importance of customer loyalty as a
competitive advantage has forced companies to keep
their customers happy at any cost. The need for instant
access and the spread of the Internet is setting higher
standards for customer satisfaction. What makes a
contact center relevant is the fact that customers
are looking for more personalized contact even as
e-commerce and other applications depersonalize the
service process. Call centers work for 24-hours and
the personnel need not be engineers. A few call center
training institutes in Hyderabad offer courses in
call and complaint handling, and dealing with clientele
from all parts of the world.
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